Over the past few years, the internet has seen a huge upsurge in video marketing. Studies have shown that by 2022, online videos will make up more than 82% of consumer traffic. This figure is 15 times higher than it was in 2017, meaning that video marketing is no longer an exciting new gimmick but a necessity to keep up in the digital world.

The power of video in the property sector has already been proven by our American counterparts. According to Matterport, listings with more visual content receive a staggering 403% more enquiries than listings without videos for US Realtors. If these stats are anything to go by, video should dramatically change the face of the property sector here in the UK, too.

However, while videos can improve the quantity of viewings, they can also increase the quality of each viewing, which we believe to be far more important in the current climate. A video tour gives potential buyers the opportunity to preview the property before viewing, making every viewing feel like a second viewing. This means that less time is wasted on casual viewers, so you can direct your energy onto more serious buyers and potential tenants. Not only will this improve the conversion rate from viewings to buyers, but it will ensure your company are COVID compliant, limiting the number of clients that you come into direct contact with.

Our Full HD videos are taken using a top of the range mirrorless camera, allowing for silky smooth transitions and top quality slow motion footage. We use wide lenses to capture the property in its entirety and alternate with tight lenses in order to focus on key features in each room. This allows potential tenants to experience the property’s best characteristics almost as completely as they would in real life. Drone footage can also be used to give your viewers a more holistic view of the exterior of the property and its land.

We will also add an upbeat track post-production to capture the atmosphere and lifestyle you want to convey in your property. Graphics can be added to really drive home its most attractive features, too.

Call us today on 0118 907 8255 to find out more about our videography services or book a shoot.


If you need anymore information email us or call us on 0118 907 8255

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